Allyn and Oliver

Creating the Next Billion-Dollar Furniture Brand

Branding

Logo Design

UX Design

UI Design

Webflow

Graphic Design

Allyn and Oliver

Creating the Next Billion-Dollar Furniture Brand

Branding

Logo Design

UX Design

UI Design

Webflow

Graphic Design

Step into the captivating journey of Allyn and Oliver, a high-end furniture startup, as they set out to disrupt the industry giants. Discover how our design and development expertise established them as a premier luxury brand.

About

Michel Wagner, the visionary behind Allyn and Oliver, set out to conquer the luxury furnishings market in Las Vegas. His ambition? To challenge industry titans like Restoration Hardware and CB2. Turning this bold dream into reality demanded a partner who could craft a compelling brand and build a formidable eCommerce presence.

Open Omega collaborated with Michel on a high-stakes journey of brand design, web design and eCommerce development. The first hurdle? A showcase at the prestigious Las Vegas Design Market. This event would be Allyn and Oliver's debut to a discerning national audience of industry experts and buyers.

Discover how we navigated this high-stakes challenge, propelling Allyn and Oliver from ambitious startup to rising star in the luxury furniture world.

Challenges and Goals

Design a unified luxury brand for Allyn and Oliver

Goals

Design a visual identity that radiates sophistication, luxury, and elegance.

Create versatile brand assets for digital and print application.

Develop a comprehensive style guide to ensure brand consistency.

Create a logo that captures Allyn and Oliver's spirit

Goals

Craft a scalable logo aligning with brand values.

Ensure originality and avoid trademark conflicts.

Visualize diverse logo applications for stakeholders.

Integrate logo usage guidelines in the brand style guide.

Develop Allyn and Oliver's website

Goals

Design and develop a Webflow-powered marketing website.

Implement on-site SEO to boost visibility and attract customers.

Structure the site for blog integration in Phase Two.

Design for eCommerce integration in Phase Two.

Strategic Planning

At Open Omega, we understand that strategy is the bedrock of success. Our meticulous planning establishes a strong foundation for each project, paving the way for exceptional outcomes.

We partnered with Michael Wagner and the Allyn and Oliver team in Las Vegas over Zoom calls, text messages, and emails to bridge the geographical gap.

Michel's ambitious vision for Allyn and Oliver meant creating a luxury brand from the ground up. Given the complexity of tasks like architectural visualization, we split the project into three phases. This strategic approach us to deliver on quality without compromising deadlines. Each completed phase strengthened the next, letting us solve problems while staying on track.

Style Tiles

Style tiles communicate the visual direction of the project, capturing the brand's voice, tone, and aesthetic.

After our discovery session with Michel Wagner, we performed market research and developed user personas. Our design choices—from color palette to typefaces—reflect this high-end market's expectations.

Determining Personas and Empathy Mapping

To shape Allyn and Oliver's brand, we first understood their buyers through research and conversations.

We uncovered the ideal Allyn and Oliver customer personas using surveys, interviews and research. These personas became our compass, ensuring our design choices connected with high-end buyers.

Here's a snapshot of the key characteristics that emerged from our persona research for Allyn and Oliver:

Sofia Armas

Luxury Interior Designer

Age:

Location:

Manhattan, New York

Family:

Married, 1 Kid

Property:

Owner

Education:

Income:

325K

Brittany Chan

Chief Information Officer

Age:

Location:

San Francisco, CA

Family:

Married, 2 Kids

Property:

Owner

Education:

MS, MBA

Income:

400K

Jacob Horowitz

Real Estate Broker

Age:

Location:

Las Vegas, Nevada

Family:

Married, 4 Kids

Property:

Owner

Education:

High school

Income:

850K

Andrea Jones

Actor

Age:

Location:

Brooklyn, New York

Family:

Single

Property:

Owner

Education:

Income:

2.25MM

Sofia Armas

Luxury Interior Designer

Age:

Location:

Manhattan, New York

Family:

Married, 1 Kid

Property:

Owner

Education:

Income:

325K

Brittany Chan

Chief Information Officer

Age:

Location:

San Francisco, CA

Family:

Married, 2 Kids

Property:

Owner

Education:

MS, MBA

Income:

400K

Jacob Horowitz

Real Estate Broker

Age:

Location:

Las Vegas, Nevada

Family:

Married, 4 Kids

Property:

Owner

Education:

High school

Income:

850K

Andrea Jones

Actor

Age:

Location:

Brooklyn, New York

Family:

Single

Property:

Owner

Education:

Income:

2.25MM

Male

Female

The brand appeal leans towards the female side of the gender spectrum.

Serious

Fun

The brand is positioned to be serious and trustworthy.

Accesible

Exclusive

The brand is positioned to be exclusive. Buyers want to feel a curated experience and sense of personalization around the brand’s products.

Impulsive

Deliberate

The buyers make a deliberate decision to buy the brand’s products.

Affordable

Luxury

The brand offerings cost higher than the market median prices. The appeal to a buyer who wants a sense of luxury, superior customer service, and a great brand story.

Mainstream

Fringe

The brand is positioned to be fringe — Buyers feel like they’re in on a cool secret. Not everyone knows about it.

Empathy mapping enabled us to gain deeper insights into Allyn and Oliver’s customers, revealing attitudes and behaviors

What Brittany Chan says about a product.

“I want something that ages well.”

“I wonder if this will look good.”

“I trust my friends’ recommendations.

What Brittany Chan thinks when interacting with a product.

What else am I missing?

Is there an account page?

Hmm, this is not what I am used to.

What Brittany Chan does when interacting with a brand.

Taps on the VR button for each item.

Opens multiple Pinterest tabs.

Scrolls haphazardly in an attempt to find an account page.

How Brittany Chan feels when interacting with a brand.

Happy: Smiles when using AR preview

Worried: Something’s missing.

Impatient: Pages taking too long to load.

Brand Alignment

We studied brands that appeal to Allyn and Oliver's customers to fine-tune positioning. Our research showed customers interacted with other high-end home goods and adjacent luxury products. These insights shaped Allyn and Oliver's brand to match its customers' standards, expectations and preferences.

Logo Design

Allyn and Oliver's visual signature balances elegance and function. We created three versions: a word mark, iconic mark, and combination mark. Each version serves its purpose—from business cards to billboards, Allyn and Oliver's logo adapts seamlessly, always embodying the brand's luxury ethos.

“The ampersand in the logo is a subtle touch of intrigue, catching the viewer's eye in large scale applications while blending seamlessly in smaller ones.”

Iconic Mark

combination Mark

wordmark

Combination Mark

Iconic Mark

Word Mark

Brand Style Guide

We crafted a comprehensive Brand Style Guide for Allyn and Oliver, establishing the standards and guidelines that shape the brand's identity

The Brand Style Guide defines Allyn and Oliver's visual standards. This manual shows how to use their logo, fonts, and colors correctly. It sets clear visual standards for both internal teams and external partners. The guide ensures Allyn and Oliver's luxury image is protected across all materials.

About the Brand

• History

• Values

• Personality

Brand Logo

• Icon Meaning

• Primary Lockup

• Lockup Assembly

• Alternative Lockups

• Color Variations

• Service Marks

• Location Specific Marks

Brand Logo Use

• Logo Sizing

• Clear Space

• Background Control

• Logo Placement

• Common Errors

Brand Colors

• Primary Color Palette

• Using White & Black

• Colors

• Approved Pairings

Voice and Style

• Our Tone and Voice

• Taglines

• Parent Style List

Typography

• Primary Typeface

• Weights

• Using Type

• Digital Type

• Common Errors

Brand Collateral

• Stationary

• Packaging

Photography

• Tone

• Framing

• Composition

• Examples

In Closing

• Approvals

• File Types and Download Links

• Contacts

Website Design and Webflow Implementation

We built Allyn and Oliver's elegant website in Webflow. The site captivates visitors with subtle interactions and micro-animations, bringing the brand to life.

We built scalability into the site's design. The site is ready for future updates, including a new navigation bar, Shopify integration for eCommerce, and a blog. This approach ensures seamless evolution with the band's growth.

Solutions Deployed

Design

UX Design

UI Design

Graphic Design

Visual Design

Architechtual
Visualization

Development

Webflow cms

Shopify Plus

AR Integration

Custom Code

Media

Copywriting

Video Editing

Email

Design

UX Design

UI Design

Graphic Design

Visual Design

Architectural Visualization

Development

Webflow cms

Shopify Plus

AR Integration

Custom Code

Media

Copywriting

Video Editing

Email

Design

UX Design

UI Design

Graphic Design

Visual Design

Architectural Visualization

Development

Webflow cms

Shopify Plus

AR Integration

Custom Code

Media

Copywriting

Video Editing

Email

The Imapct

Allyn and Oliver debuted at the Las Vegas Design Market with striking impact. Our partnership created a strong presence that caught the industry's attention. The event's 30,000 attendees saw a new force in luxury furniture emerge.

825 Leads Generated with an 8.36% Conversion Rate

Allyn and Oliver's soft launch at the Las Vegas Design Market yielded 375 high-quality leads through physical and digital channels.

A 8.36% conversion rate transformed leads into clients, delivering a healthy ROI for the project's initial phase.

Captivating 30,000+ with a Cohesive Brand Identity

The distinctive brand design impressed 30,000 market attendees.

The brand design conveys Allyn and Oliver's luxury with refined elegance.

A Digital Presence Primed for Growth

We built a fluid Webflow site that serves as Allyn and Oliver's digital flagship.

The site lays a strong SEO foundation while capturing leads, engaging customers, and preparing for eCommerce and blog features.

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