Faranak Shahroozi

Skyrocketing music licensing deals and media exposure for an international pianist

UX Design

UI Design

Webflow

Graphic Design

Logo Design

Audio & Video

Faranak Shahroozi

Skyrocketing music licensing deals and media exposure for an international pianist

UX Design

UI Design

Webflow

Graphic Design

Logo Design

Audio & Video

Discover how Open Omega orchestrated the stunning comeback of Faranak Shahroozi, acclaimed concert pianist and composer. In a high-stakes journey, we crafted an online presence that exceeded expectations during her live stream performance with Crown Prince Reza Pahlavi of Iran. Captivating over 500,000 viewers.

I had a fantastic experience working with Open Omega for my website. Saahil and his team delivered outstanding results and made a positive impact on our business. They were prompt in addressing concerns, detail-oriented, and always available when needed.

Faranak Shahroozi

International Pianist, Composer

About

Since her earliest days, Faranak found comfort and inspiration in music, lulled to sleep by the gentle tunes from a portable radio. This early passion blossomed into a stellar career as a renowned concert pianist and composer. Faranak's journey led her to score Hollywood films, share stages with music icons, and earn endorsements from luminaries like Robert Mondavi. Her collaborations with NBC and PETA further cemented her diverse musical legacy.

After a multi-year hiatus, Faranak faced a monumental challenge: a live stream performance with Crown Prince Reza Pahlavi of Iran, set to captivate over 500,000 viewers. With time ticking and stakes soaring, Open Omega answered the call. Faranak required more than a website; she needed a digital showcase for her talent and professionalism—and fast.

This case study unveils how Open Omega's partnership with Faranak Shahroozi rekindled her career, conquered her challenges, and propelled her artistry to unprecedented heights.

Challenges and Goals

Redesign Faranak's website to showcase her brand as a concert pianist and composer

Goals

Build a clean Webflow site.

Ensure the site echoes Faranak's brand—elegant, warm, tranquil, and feminine.

Streamline UX with a music licensing hub

Goals

Create a licensing page with a CMS music player that's easy to browse and update in Webflow.

Integrate a contact form for music supervisors to reach Faranak.

Increase online revenue through album sales

Goal

Create an eCommerce store on Faranak's Webflow site where fans can buy music directly.

Increase on-site engagement by leveraging Faranak's work and story

Goals

Build Media, Biography, and Gallery pages that highlight Faranak's journey and work.

Implement SEO optimizations to enhance visibility and attract a broader audience.

Research Outcomes

Data-driven insights drive our decisions, helping our clients arrive at their goals with precision and confidence

Our partnership with Faranak Shahroozi began with a series of insightful Zoom calls. We mapped out the project timeline, curated media assets, and explored Faranak's vision.

We interviewed her fans and music directors to understand what they love about her work. Our research revealed surprising trends like classical music's increasing appeal among young listeners. This led us to create a website that welcomes diverse audiences.

Determining Personas

Smart planning and clear communication fuel our efficiency.

Two weeks into the project, Faranak's designer quit. This happened days before her livestream concert for 500,000 fans. We needed to move fast.

Our full-stack design team rose to the challenge. We absorbed the missing design elements into our workflow, transforming a potential crisis into an opportunity.

Website Architecture and Design

A robust site architecture form the backbone of an effective website.

We closely worked with Faranak to plan her website's content. Together, we ensured every part of the site was designed with intent.

Low-Fidelity Wireframes

We created wireframes to focus on the website's core functions. These outlines gave Faranak a clear view of the site's layout and content. Wireframes allowed quick adjustments without getting caught up in details—laying the foundation for Faranak's impressive website.

Color System and Typography

We designed a color system that captures Faranak Shahroozi's brand essence. Warm beige meets deep purple in her palette. These colors speak of grace, warmth and femininity.

#EADFDA

rgb(234,223,218)

#290B3C

rgb(41,11,60)

#E4D7D1

rgb(228,215,209)

#513952

rgb(81,57,82)

#24220E

rgb(36,34,14)

#E9E9E9

rgb(233,233,233)

#24220E

rgb(243,243,243)

#90151B

rgb(144,21,27)

Interactive Gradient

Vorkurs II and Juana Light typefaces with all letters and numbers in purple.

Logo Design

"A logo that is inspired by a polyphony of musical notes. The Lettermark logo uses a calligraphic style to represent sophistication, elegance, and femininity."

Graphics

We curated and edited all website images to keep Faranak Shahroozi in the spotlight. Each image on her site and album art tells part of her music story.

Our work went beyond aesthetics. We optimized images for SEO and performance to ensure improved visibility and UX.

Faranak Shahroozi Open Omega Mustard Field Graphics - Before

Faranak Shahroozi Open Omega Mustard Field Graphics - After

Faranak Shahroozi Open Omega Lighthouse Graphics - Before

Faranak Shahroozi Open Omega Lighthouse Graphics - After

Webflow Implementation

With Faranak Shahroozi's livestream approaching quickly we turned wireframes into a smooth, responsive and stunning Webflow site.

Before

After

‍
‍

Here are some highlights from Faranak Shahroozi's new website:

Music Licensing Filter

We pioneered a music licensing filter on Faranak's Webflow site. This search tool helps directors browser her licensing library with ease.

CMS Implementation

We integrated Webflow's CMS to enable site updates without the need for a developer. This feature was integrated across: gallery, homepage, media page, eCommerce, and music licensing.

Audio Player

We built custom audio players for the eCommerce store and music licensing portal. These players match the site's design, connect to Webflow CMS and stream through Azure Cloud.

eCommerce Store

We setup eCommerce with Stripe payments to sell albums turning Faranak's site into a revenue generating platform.

Pinterest Inspired Gallery

We built a Pinterest inspired image gallery to showcase Faranak's. It's linked to the Webflow CMS for easy updates.

Style Guide

We created a style guide that maps every visual element on the site. This reference ensures site-wide consistency and simplifies maintenance.

Solutions Deployed

Design

UX Design

UI Design

Graphic Design

Visual Design

Development

Webflow cms

Webflow eCommerce

Azure Cloud

Custom Code

Media

Copywriting

Video Editing

Audio Editing

Youtube

Design

UX Design

UI Design

Graphic Design

Visual Design

Development

Webflow cms

Webflow eCommerce

Azure Cloud

Custom Code

Media

Copywriting

Audio Editing

Video Editing

Youtube

Design

UX Design

UI Design

Graphic Design

Visual Design

Development

Webflow

Webflow cms

GetForm.io

Custom Code

Media

Copywriting

Audio Editing

Video Editing

Youtube

The Impact

Our work with Faranak met every goal. We delivered a premier Webflow site on schedule, reflecting her artistic vision clearly. The site connected with her fans and helped advance her career.

Crucially, it launched just in time for Faranak's highly anticipated live stream with Reza Pahlavi.

250% surge in music licensing inquiries

Music licensing requests soared by 250% in the first six months marking a pivotal moment in Faranak Shahroozi's career.

The site led to film scoring opportunities, including "Playing the Crease" and Asad Quereshi's "165 Days.

Major collaborations with CBS, Universal music and Symphonic Music

The website became Faranak's marketing tool for showcasing and promoting her music.

CBS and Universal Music reached out for collaborations.

The site helped secure worldwide distribution through Symphonic Music.

Profitable eCommerce Launch

The eCommerce store paid for itself immediately through strong sales.

Enhanced Brand Perception and Competitive Edge

The site's design elevated Faranak's brand to a premium, and professional standing.

As a result of SEO, better search rankings brought more corporate partnerships for Faranak Shahroozi.

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