Faranak Shahroozi

Skyrocketing music licensing deals and media exposure for an international pianist

UX Design

UI Design

Webflow

Graphic Design

Logo Design

Audio & Video

Faranak Shahroozi

Skyrocketing music licensing deals and media exposure for an international pianist

UX Design

UI Design

Webflow

Graphic Design

Logo Design

Audio & Video

Discover how Open Omega orchestrated the stunning comeback of Faranak Shahroozi, acclaimed concert pianist and composer. In a high-stakes situation, we crafted a polished online presence that exceeded expectations during her live stream performance with Crown Prince Reza Pahlavi of Iran. Captivating over 500,000 viewers.

I had a fantastic experience working with Open Omega for my website. Saahil and his team delivered outstanding results and made a positive impact on our business. They were prompt in addressing concerns, detail-oriented, and always available when needed.

Faranak Shahroozi

International Pianist, Composer

About

Since her earliest days, Faranak found comfort and inspiration in music, lulled to sleep by the gentle tunes from a portable radio. This early passion blossomed into a stellar career as a renowned concert pianist and composer. Faranak's journey led her to score Hollywood films, share stages with music icons, and earn endorsements from luminaries like Robert Mondavi. Her collaborations with NBC and PETA further cemented her diverse musical legacy.

After a multi-year hiatus, Faranak faced a monumental challenge: a live stream performance with Crown Prince Reza Pahlavi of Iran, set to captivate over 500,000 viewers. With time ticking and stakes soaring, Open Omega answered the call. Faranak required more than a website; she needed a digital showcase for her talent and professionalism—and fast.

This case study unveils how Open Omega's partnership with Faranak Shahroozi rekindled her career, conquered her challenges, and propelled her artistry to unprecedented heights.

Challenges and Goals

Reimagine Faranak's website to better embody her personal brand as a concert pianist and composer

Goals

Craft a stunning website with cutting-edge design and Webflow's powerful dev tools.

Ensure the website echoes Faranak's brand—elegant, warm, tranquil, and feminine.

Streamline the user experience with a centralized music licensing hub

Goals

Build an intuitive licensing page powered by Webflow CMS, featuring a sleek audio player for effortless browsing and maintenance.

Integrate a contact form, enabling music supervisors to connect with Faranak instantly.

Amplify Faranak's online revenue through digital album sales

Goal

Design and launch a captivating eCommerce platform within Faranak's new Webflow site, allowing fans to purchase albums and digital downloads with ease.

Ignite on-site engagement by curating a comprehensive digital showcase of Faranak's media, portfolio and accomplishments

Goals

Craft visually stunning and user-friendly Media, Biography, and Gallery pages that highlight Faranak's journey and work.

Implement strategic SEO optimizations to enhance visibility and attract a broader, appreciative audience.

Research Outcomes

Data-driven insights fuel our decisions, eliminating guesswork and propelling our clients toward their goals with precision and confidence

Our partnership with Faranak Shahroozi began with a series of insightful Zoom sessions. We mapped out the project's journey, pinpointed essential media assets, and explored Faranak's vision for her digital brand. Faranak's active involvement and valuable feedback transformed her from a client into a true collaborator.

To capture the essence of Faranak's music and the heartbeat of her audience, we conducted in-depth interviews with her fans and music directors. Our research unveiled surprising trends: classical music's growing appeal among younger listeners and Faranak's unexpectedly broad audience reach. These insights highlighted the need for a website that could captivate and engage a diverse fan base.

Determining Personas

Precise project structuring and crystal-clear communication fuel our efficiency. This approach empowers us to tackle challenges with nimble creativity, maximizing every moment.

Two weeks into our journey, we faced an unexpected hurdle. Faranak's graphic designer departed abruptly, leaving a void just before her live stream—an event half a million fans eagerly anticipated. With the clock ticking and stakes soaring, swift action became paramount.

Our full-stack design team rose to the challenge. We absorbed the missing design elements into our workflow, transforming a potential crisis into a problem-solving opportunity. Despite this curveball, we kept Faranak's project on course, ensuring her live stream performance dazzled.

Website Architecture and Design

A well-structured sitemap and content architecture form the backbone of an effective website.

Working closely with Faranak, we carefully mapped out the sitemap and content structure. This teamwork helped us define the website's goals and purpose. As a result, we ensured every part of the site was designed and placed with intent.

Low-Fidelity Wireframes

We created basic wireframes to focus on the website's core functions. These designs gave Faranak a clear view of the site's layout and content structure. Our approach allowed for quick adjustments without getting caught up in design details—laying the foundation for Faranak's impressive website.

Color System and Typography

We designed a color system that captures Faranak Shahroozi's brand essence. Our palette combines rich beige and deep purple tones. These colors convey warmth, calm, elegance, and femininity. We chose them to reflect key aspects of Faranak's personal brand, creating a visual identity that aligns with her artistic style.

#EADFDA

rgb(234,223,218)

#290B3C

rgb(41,11,60)

#E4D7D1

rgb(228,215,209)

#513952

rgb(81,57,82)

#24220E

rgb(36,34,14)

#E9E9E9

rgb(233,233,233)

#24220E

rgb(243,243,243)

#90151B

rgb(144,21,27)

Interactive Gradient

Vorkurs II and Juana Light typefaces with all letters and numbers in purple.

Logo Design

"A logo that is inspired by a polyphony of musical notes. The Lettermark logo uses a calligraphic style to represent sophistication, elegance, and femininity."

Graphics

We carefully chose and edited all website images to keep Faranak Shahroozi in the spotlight. We also created album art for her online store, visually representing her musical journey.

Our work went beyond aesthetics. We optimized all images for fast loading and better SEO rankings. We compressed images and used next-gen image formats to ensure smooth browsing and improved online visibility for Faranak.

Faranak Shahroozi Open Omega Mustard Field Graphics - Before

Faranak Shahroozi Open Omega Mustard Field Graphics - After

Faranak Shahroozi Open Omega Lighthouse Graphics - Before

Faranak Shahroozi Open Omega Lighthouse Graphics - After

Webflow Implementation

With Faranak Shahroozi's live stream approaching, we needed to deliver a polished, professional website quickly. We used Webflow to transform our wireframes into a smooth, responsive, and visually appealing site. The result was easy to navigate and showcased Faranak's work effectively.

Before

After

‍
‍

Here are the highlights of Faranak Shahroozi's new website:

Music Licensing Filter

We pioneered a custom music licensing filter on Faranak's Webflow site. This tool helps music directors quickly find and sort through Faranak's extensive licensing library, enhancing the user experience.

CMS Implementation

We used Webflow's CMS to let Faranak's team update the site without a developer. This feature was integrated across the gallery, homepage, media page, eCommerce, and music licensing sections, streamlining site management.

Audio Player

We integrated custom audio players into the eCommerce store and music licensing portal. These players match the site's branding and connect to Webflow CMS and Azure Cloud, ensuring a seamless audio experience.

eCommerce Store

We set up Webflow eCommerce with Stripe payments to sell albums and digital downloads. This turned Faranak's website into a revenue-generating platform.

Pinterest Inspired Gallery

We created a stunning Pinterest-style image gallery for Faranak. It's linked to the CMS for easy updates, showcasing her work in an engaging, visual format.

Style Guide

We developed a comprehensive style guide with all key elements: HTML tags, color system, and global CSS classes. This ensures site-wide consistency and simplifies future updates.

Solutions Deployed

Design

UX Design

UI Design

Graphic Design

Visual Design

Development

Webflow cms

Webflow eCommerce

Azure Cloud

Custom Code

Media

Copywriting

Video Editing

Audio Editing

Youtube

Design

UX Design

UI Design

Graphic Design

Visual Design

Development

Webflow cms

Webflow eCommerce

Azure Cloud

Custom Code

Media

Copywriting

Audio Editing

Video Editing

Youtube

Design

UX Design

UI Design

Graphic Design

Visual Design

Development

Webflow

Webflow cms

GetForm.io

Custom Code

Media

Copywriting

Audio Editing

Video Editing

Youtube

The Imapct

Our collaboration with Faranak Shahroozi exceeded expectations. We delivered a premier Webflow website on a tight timeline, capturing her brand essence perfectly. The site resonated with her audience and catapulted her career forward.

Crucially, it launched just in time for Faranak's highly anticipated live stream with Reza Pahlavi.

250% surge in music licensing inquiries

Music licensing inquiries soared by 250% within six months of the site launch. This marked a pivotal moment in Faranak Shahroozi's career.

This site's success translated into film scoring opportunities, including "Playing the Crease" and the adaptation of Asad Quereshi's "165 Days."

Major collaborations with CBS, Universal music and Symphonic Music

The new website successfully became Faranak's digital showcase, and marketing tool.

It sparked collaborations with industry giants CBS and Universal Music.

The site played a key role in securing a worldwide distribution deal with Symphonic Music.

Profitable eCommerce Launch

The integrated eCommerce store generated positive ROI from the beginning. This success proved the effectiveness of our design in driving sales and revenue.

Enhanced Brand Perception and Competitive Edge

The site's high-end design elevated Faranak's brand to a premium, professional level.

The implementation of SEO boosted Faranak's online visibility and search rankings, giving her a competitive edge. This enhanced digital presence led to increased corporate collaborations.

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