Cenario's Pizza

Beating the Pandemic by Repositioning an Iconic Pizza Brand

UX Design

UI Design

Webflow

Graphic Design

Google Business

Automation

Cenario's Pizza

Beating the Pandemic by Repositioning an Iconic Pizza Brand

UX Design

UI Design

Webflow

Graphic Design

Google Business

Automation

Embark on the savory saga of Cenario's Pizza, a beloved culinary institution in Northern California. See how they joined forces with Open Omega to bolster their digital presence and boost online sales amidst the pandemic's challenges. Join us on this journey of resilience and innovation, and discover how our partnership empowered Cenario's Pizza to emerge stronger than ever.

Cenario's Pizza website image showing appealing presentation of a pizza with its layers exposed and detailed descriptions on the left side and the website nav bar on the top.
Purple double quotes.
Working with Open Omega has been a transformative experience for Cenario's Pizza and I highly recommend them. Their work has given us a premium feel and high-quality appearance. Our new graphics and website have truly set us apart in the market and shows in our revenues and customer feedback.

Kelvin Guevara

President, Cenario's Dixon

About

Step into the kitchen of Cenario's Pizza, where a family legacy of mouth-watering recipes has been serving Northern California since 1986. Irresistible pizzas and signature pastas that keep locals coming back for more.

But as the digital world evolved, Cenario's realized their online presence wasn't capturing their true flavor. Their mouth-watering creations and warm hospitality weren't translating well online.

Enter Kelvin Guevara, the visionary president of the Dixon franchise. Kelvin recognized the potential to elevate Cenario's Pizza's digital presence to match the quality of their food. Together, Cenario's Pizza of Dixon and Open Omega embarked on a mission to boost online sales by translating their vibrant dining experience to the digital world, even amidst the challenging backdrop of the COVID-19 pandemic.

Challenges and Goals

Supercharge online sales and customer engagement through the Cenario's Dixon website

Goals

Craft an irresistible online ordering experience with a sleek, user-friendly website—cut bounce rates, and increase order volumes.

Integrate the new website with Cenario's existing POS system for smooth operations.

Empower restaurant staff with Webflow CMS, allowing real-time updates to menu prices, job postings, and more.

Transform customer perception by showcasing Cenario's Pizza dishes in mouth-watering detail

Goals

Elevate menu visuals through professional color correction and image optimization for all menu items.

Create an online menu that captures the dine-in experience, enhancing perceived value and customer engagement.

Enhance the hiring process and attract qualified candidates

Goals

Launch a dynamic online job board that can be easily updated to reflect current hiring needs.

Design a smart job application form that filters candidates, saving time and finding the best fit.

Create a print-friendly application for walk-in job seekers.

Streamline in-store ordering and dining experience

Goals

Introduce QR code menus for quick, contactless ordering.

Design eye-catching table tents featuring scannable QR codes

Refresh in-store menu design to improve readability and customer engagement.

Develop marketing materials, such as flyers and coupons, for both print and digital distribution.

Research Outcomes

Our research aimed to understand the preferences of Cenario's Pizza customers. We conducted a comprehensive study of the customer experience, interviewing loyal customers in Dixon and engaging with frequent online diners from various local restaurants.

To maximize efficiency in the fast-paced restaurant industry, we seamlessly integrated our research process with regular Zoom meetings with the key stakeholder, Kelvin Guevara

Data-driven decisions eliminate guesswork, steering our clients our clients confidently toward their goals

Our comprehensive research process delivered crucial insights that guided the project's direction. We gathered location-specific and proprietary consumer behavior data, while also refining insights from industry-wide restaurant benchmarks. Key findings included:

Consumers confirmed that they prefer ordering directly from the restaurant if it means their money goes to the restaurant and not a third party.

Source

Professional food photos guaranteed an increase in sales.

Source

Customers are more likely to visit a restaurant in person if they place online orders from the same restaurant.

Source

User Personas

Our research revealed distinct customer profiles for Cenario's Dixon. These personas guided our design, development, and strategy decisions, ensuring our solutions aligned with customer needs. We identified the following key customer types:

Andrea Walker professional headshot, persona card in Open Omega's Cenario's Pizza success story case study.

Andrea Walker

Admissions Officer

Age:

36

Location:

Dixon, CA

Family:

Married, 2 Kids

Education:

BA

Income:

95k

Juan Garcia professional headshot, persona card in Open Omega's Cenario's Pizza success story case study.

Juan Garcia

College Student

Age:

21

Location:

Winters, CA

Family:

Single

Education:

High school

Income:

12k

David Anderson's professional headshot, persona card in Open Omega's Cenario's Pizza success story case study.

David Anderson

Construction Manager

Age:

44

Location:

Dixon, CA

Family:

Married, 4 Kids

Education:

BS

Income:

115k

Deion Johnson's professional headshot, persona card in Open Omega's Cenario's Pizza success story case study.

Deion Johnson

Accountant

Age:

26

Location:

Vacaville, CA

Family:

Single

Education:

BS

Income:

72k

Andrea Walker professional headshot, persona card in Open Omega's Cenario's Pizza success story case study.

Andrea Walker

Admissions Officer

Age:

36

Location:

Dixon, CA

Family:

Married, 2 Kids

Education:

BA

Income:

95k

Juan Garcia professional headshot, persona card in Open Omega's Cenario's Pizza success story case study.

Juan Garcia

College Student

Age:

21

Location:

Winters, CA

Family:

Single

Education:

High school

Income:

12k

David Anderson's professional headshot, persona card in Open Omega's Cenario's Pizza success story case study.

David Anderson

Construction Manager

Age:

44

Location:

Dixon, CA

Family:

Married, 4 Kids

Education:

BS

Income:

115k

Deion Johnson's professional headshot, persona card in Open Omega's Cenario's Pizza success story case study.

Deion Johnson

Accountant

Age:

26

Location:

Vacaville, CA

Family:

Single

Education:

BS

Income:

72k

Graphics and Visual Design

Our design approach for Cenario's Pizza centered on a crucial insight: we eat with our eyes first. This principle guided us in crafting a visually captivating online culinary experience.

New and Improved Menu Images

We transformed Cenario's menu presentation by optimizing over 100 images and creating branded assets. This visual upgrade elevated the brand experience while saving time and resources on professional photography.

Cenario's Pizza Open Omega Specialty Pizza Graphics - Before Cenario's Pizza Open Omega Specialty Pizza Graphics - After
Cenario's Pizza Open Omega Detroiter Graphics - Before Cenario's Pizza Open Omega Detroiter Graphics - Before

qr Menu

To enhance in-store dining, we designed QR-coded table tents linking to a dedicated digital menu—this improved customer experience and provided valuable in-store analytics.

qr Menu

We designed QR-coded table tents that link to a dedicated QR menu page for an optimized in-store user experience. The stakeholders were also able to track analytics data from the QR-coded table tents.

Coupon Design

We created eye-catching coupons for digital and print use, boosting the appeal of Cenario's promotions. Displayed in-store, online, and on flyers, these coupons effectively attracted more customers to special offers.

2/6 coupon images

Digital Menu

At the stakeholder's request, we redesigned the digital menu, preserving its original charm while applying best design principles. The result: an improved in-store experience with easier navigation and reduced visual fatigue.

Cenario's Pizza Open Omega Menu Design Page 1 - Before Cenario's Pizza Open Omega Menu Design Page 1 - After
Cenario's Pizza Open Omega Menu Design Page 2 - Before Cenario's Pizza Open Omega Menu Design Page 2 - After

Before

After

Webflow Design and Implementation

A breathtaking redesign that does not skimp on usability

We reimagined Cenario's Pizza's online presence, blending beauty with functionality. Using Webflow, we created a visually striking website that's also simple to maintain. The CMS job board exemplifies this approach:

Solutions Deployed

Design

UX Design

UI Design

Graphic Design

Visual Design

Development

Webflow cms

Form Automation

Custom Code

Media

Copywriting

Google Business

Email

Design

UX Design

UI Design

Graphic Design

Visual Design

Development

Webflow cms

From Automation

Custom Code

Media

Copywriting

Google Business

Email

Design

UX Design

UI Design

Graphic Design

Visual Design

Development

Webflow

Form Automation

Custom Code

Media

Copywriting

Google Business

Email

The Imapct

By harnessing strategic planning, professional design, and our technical expertise, we delivered tangible results that surpassed expectations.

128% Surge in Job Applications and 50% Reduction in Administrative Overhead

The introduction of an online job board led to a 128% increase in job applications during critical staff shortages.

Cenario’s cut 50% in hiring-related administrative overhead.

Smart filters on job forms helped managers pinpoint top candidates with ease, supercharging hiring efficiency.

68% Jump in Online Orders via the Cenario’s Dixon Website

Cenario’s Dixon witnessed a 68% jump in online orders within six weeks of new Webflow website launch.

Randomized testing revealed that customers were willing to pay premium prices after experiencing the revamped site—this can be attributed to enhanced food representation and an improved user experience.

Reduced Overhead and Saved Staff Time on Website Updates with Webflow CMS

Our implementation of Webflow CMS empowered team members to make quick updates. This eliminated the constant need for a developer and saved valuable time and resources for the franchise.

Prices, descriptions, and images can now be updated in minutes, not hours.

Elevated In-Store Experience and Increase in Repeat Customers

The QR menus transformed dining logistics—enhancing customer experience, expediting orders, and minimizing staff inquiries.

The redesigned digital menu elevated in-stone dining by improving readability, reducing crowding, and creating a pleasant atmosphere.

Over a 3-month period, these changes led to more repeat customers and reduced overhead.