Cenario's Pizza

Beating the Pandemic by Repositioning an Iconic Pizza Brand

UX Design

UI Design

Webflow

Graphic Design

Google Business

Automation

Cenario's Pizza

Beating the Pandemic by Repositioning an Iconic Pizza Brand

UX Design

UI Design

Webflow

Graphic Design

Google Business

Automation

Embark on the savory saga of Cenario's Pizza, a beloved culinary institution in Northern California. Discover how their partnership with Open Omega revitalized their digital presence and drove online sales during the pandemic. Together, we navigated challenges, embraced innovation, and helped Cenario's Pizza emerge stronger than ever.

Cenario's Pizza website image showing appealing presentation of a pizza with its layers exposed and detailed descriptions on the left side and the website nav bar on the top.
Purple double quotes.
Working with Open Omega has been a transformative experience for Cenario's Pizza and I highly recommend them. Their work has given us a premium feel and high-quality appearance. Our new graphics and website have truly set us apart in the market and shows in our revenues and customer feedback.

Kelvin Guevara

President, Cenario's Dixon

About

Step into the kitchen of Cenario's Pizza, where a family legacy of mouth-watering recipes has been serving Northern California since 1986. Irresistible pizzas and signature pastas that keep locals coming back for more.

But as the digital world evolved, Cenario's realized their online presence fell short. Their mouth-watering creations and warm hospitality weren't translating well online.

Enter Kelvin Guevara, the visionary president of the Dixon franchise. Kelvin recognized the potential to elevate Cenario's Pizza's digital presence to match the quality of their food. Together, Cenario's Pizza of Dixon and Open Omega embarked on a mission to boost online sales by translating their dining experience to the digital world, despite the challenging backdrop of the COVID-19 pandemic.

Challenges and Goals

Supercharge online sales through the Cenario's Dixon website

Goals

Design an online ordering experience to cut bounce rates and boost order volumes.

Integrate the new website with Cenario's existing POS system for streamlined operations.

Empower restaurant staff, with Webflow CMS, to make real-time updates to menu prices, job postings, and more.

Showcase Cenario's Pizza dishes in irresistible detail to transform customer perception

Goals

Enhance menu visuals with color correction and image optimization every item.

Create an online menu that mirrors the dine-in experience to boost value and customer engagement.

Enhance the hiring process and attract qualified candidates

Goals

Launch an online job board that updates effortlessly to match current needs.

Design a smart job application form that filters candidates, saving time and ensuring best fit.

Create a print-friendly application for walk-in job seekers.

Streamline in-store ordering and dining experience

Goals

Introduce QR code menus for quick, contactless ordering.

Design eye-catching table tents featuring scannable QR codes

Redesign in-store menu to improve readability and customer engagement.

Develop marketing materials, such as flyers and coupons, for both print and digital distribution.

Research Outcomes

We interviewed loyal Cenario's Pizza customers and frequent online diners to understand their preferences. Our goal was to solve their most pressing problems using the new Cenario's Website.

To maximize efficiency in the fast-paced restaurant industry, we conducted regular check-ins with Kelvin Guevara on Zoom.

Data-driven decisions eliminate guesswork, steering clients our clients confidently toward their goals

Our research uncovered critical insights that shaped the project. We collected location-specific consumer data and benchmarked against restaurant industry standards. Key findings:

Consumers confirmed that they prefer ordering directly from the restaurant if it means their money goes to the restaurant and not a third party.

Source

Professional food photos guaranteed an increase in sales.

Source

Customers are more likely to visit a restaurant in person if they place online orders from the same restaurant.

Source

User Personas

Our research profiled Cenario's Dixon customers, revealing insights that guided our design and strategy. We uncovered distinct customer types that shaped our solutions:

Andrea Walker professional headshot, persona card in Open Omega's Cenario's Pizza success story case study.

Andrea Walker

Admissions Officer

Age:

36

Location:

Dixon, CA

Family:

Married, 2 Kids

Education:

BA

Income:

95k

Juan Garcia professional headshot, persona card in Open Omega's Cenario's Pizza success story case study.

Juan Garcia

College Student

Age:

21

Location:

Winters, CA

Family:

Single

Education:

High school

Income:

12k

David Anderson's professional headshot, persona card in Open Omega's Cenario's Pizza success story case study.

David Anderson

Construction Manager

Age:

44

Location:

Dixon, CA

Family:

Married, 4 Kids

Education:

BS

Income:

115k

Deion Johnson's professional headshot, persona card in Open Omega's Cenario's Pizza success story case study.

Deion Johnson

Accountant

Age:

26

Location:

Vacaville, CA

Family:

Single

Education:

BS

Income:

72k

Andrea Walker professional headshot, persona card in Open Omega's Cenario's Pizza success story case study.

Andrea Walker

Admissions Officer

Age:

36

Location:

Dixon, CA

Family:

Married, 2 Kids

Education:

BA

Income:

95k

Juan Garcia professional headshot, persona card in Open Omega's Cenario's Pizza success story case study.

Juan Garcia

College Student

Age:

21

Location:

Winters, CA

Family:

Single

Education:

High school

Income:

12k

David Anderson's professional headshot, persona card in Open Omega's Cenario's Pizza success story case study.

David Anderson

Construction Manager

Age:

44

Location:

Dixon, CA

Family:

Married, 4 Kids

Education:

BS

Income:

115k

Deion Johnson's professional headshot, persona card in Open Omega's Cenario's Pizza success story case study.

Deion Johnson

Accountant

Age:

26

Location:

Vacaville, CA

Family:

Single

Education:

BS

Income:

72k

Graphics and Visual Design

Our design approach for Cenario's Pizza centered on a crucial insight: we eat with our eyes first. This principle guided us in crafting a visually captivating online culinary experience.

New and Improved Menu Images

We revamped Cenario's menu visuals by optimizing 100+ images and creating branded assets. This upgrade elevated the brand experience while saving time and resources on professional photography.

Cenario's Pizza Open Omega Specialty Pizza Graphics - Before Cenario's Pizza Open Omega Specialty Pizza Graphics - After
Cenario's Pizza Open Omega Detroiter Graphics - Before Cenario's Pizza Open Omega Detroiter Graphics - Before

qr Menu

We designed QR-coded table tents that link to their digital menu, enhancing customer experience and capturing valuable in-store analytics.

qr Menu

We designed QR-coded table tents that link to a dedicated QR menu page for an optimized in-store user experience. The stakeholders were also able to track analytics data from the QR-coded table tents.

Coupon Design

We designed eye-catching coupons for digital, print, and in-store use, driving customer engagement with special offers.

2/6 coupon images

Digital Menu

We redesigned the digital menu, preserving its original charm while improving navigation and reducing visual clutter. The result: improved in-store experience, easier navigation and reduced visual fatigue.

Cenario's Pizza Open Omega Menu Design Page 1 - Before Cenario's Pizza Open Omega Menu Design Page 1 - After
Cenario's Pizza Open Omega Menu Design Page 2 - Before Cenario's Pizza Open Omega Menu Design Page 2 - After

Before

After

Webflow Design and Implementation

A breathtaking redesign that does not skimp on usability

We transformed Cenario's Pizza's website using Webflow, creating a visually striking yet maintainable digital platform. The CMS job board showcases our design approach:

Solutions Deployed

Design

UX Design

UI Design

Graphic Design

Visual Design

Development

Webflow cms

Form Automation

Custom Code

Media

Copywriting

Google Business

Email

Design

UX Design

UI Design

Graphic Design

Visual Design

Development

Webflow cms

From Automation

Custom Code

Media

Copywriting

Google Business

Email

Design

UX Design

UI Design

Graphic Design

Visual Design

Development

Webflow

Form Automation

Custom Code

Media

Copywriting

Google Business

Email

The Impact

By harnessing strategic planning, professional design, and technical expertise, we delivered tangible results that surpassed expectations.

128% Surge in Job Applications and 50% Reduction in Administrative Overhead

The online job board increased job applications by 128%. Proving especially helpful during critical labor shortages.

Hiring related administrative costs dropped by half

Smart filters helped managers find top candidates quickly by pinpointing top candidates.

68% Jump in Online Orders on the Cenario’s Dixon Website

Online orders rose 68% in six weeks after Website launch.

Customers were willing to pay premium prices on the revamped site, thanks to better food photos and an easier ordering experience.

Quicker Updates & Reduced Costs With Webflow CMS

Team members now use Webflow CMS to make quick website updates without a developer.

Prices, descriptions, and images are now be updated in minutes, not hours.

Elevated In-Store Experience and Increase in Repeat Customers

QR menus transformed dining logistics by speeding up orders and cutting questions to staff.

The new digital menu: improved readability, reduced crowding, and created a pleasant in-store atmosphere.

Over a 3-month period, these changes led to more repeat customers and reduced overhead.